A Boy Named Sue is an online boutique that sells clothes from “sustainable” designers across the world. Proponents of the Green Movement, A Boy Named Sue ensures that each piece in their collection is not only aesthetically pleasing, but also ethical and eco-friendly. A simple message: “Cool clothes with a conscience”.
It started in early 2012, over lunch at some faux French cafe in Hong Kong, with an idea of bringing together designers with a visionary approach, blending goodwill with aesthetics. We were fed up with the dirty business of fashion, the environmental degradation caused by the industry and the lack of respect towards people who make our clothes. United by the desire to find truly sustainable fashion that did good and looked good, we embarked on a ‘let’s see what’s out there’ designer search mission. Amazed and inspired by what we had found, we decided to bring them all under one platform and so A Boy Named Sue was born.
Alice Gao is a New York based lifestyle and food photographer whom I love, love, love! ‘P and I have spent a lot of time drooling over her photos on Instagram and getting inspiration from her blog. She’s amazing, to say the least.
Today’s post is however not about Alice per se, but her collaboration with A Boy Named Sue on their AW14 lookbook which is one of my favorites as it combines two of my favorite things.
Travel through the Hong Kong cityscape with Alice Gao and A Boy Named Sue in part 2 of our AW14 lookbook. From underground cafes to zen garden strolls, we go beyond the cliches of dim sum lunches and granola fashion to show a serene side of the city and sustainable fashion that bridges aesthetics with ethics.